More and more entrepreneurs are trying to establish a direct connect with end consumers through nuanced stories to stand out from the noise of traditional advertisements. As a result, Tesla had negligible marketing spends.
After Steve Jobs, Elon Musk, with his near 80 million Twitter followers in 2020 was seen as the greatest sales vehicle for the company. Over the course of its 12 weeks season, the show witnessed over 100 million minutes of watch time from its viewers.įor any upcoming venture, the entrepreneur is seen as the biggest sales vehicle. These characters and their courses of action can be decided by the viewers through live polls making the experience supremely interactive. There are 12 animated characters who are fending for themselves in a forest. For instance, Rival Peak, a recent game from developer Genvid technologies is a 24-hour reality show on Facebook. The gaming sector is clearly ahead of the curve compared to other Retail and Consumer industries. An element of interactive brand conversations is to actively listen to consumers and co-create the storytelling journey with them.
Depending on where your interest lies, as under- stood by eye-tracking technology using your webcams, you will be shown one of the narratives. In the film, ‘The Angry River’ by Armen Perian, the movie has five different narrative journeys. In 2019, the hit Netflix series, ‘Black Mirror: Bandersnatch’ invited the audiences to participate in the decision making series and choose among the many (rumoured to be 5) options the story would move in.
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